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Equip Your Business with Powerful Tools
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You get the support you need to secure genuine independence and success!
Get outfitted with Coleman® Heating and Air Conditioning and liberate your business’ full potential with our Liberties™ Program – the industry’s most powerful set of support tools for managing business success.
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Liberties™ Program-the industry's most powerful set of support tools for managing business success-helps dealers who want to remain independent to become even more competitive.


Enjoy the freedom-and prosperity-of independence
The Coleman® Liberties program helps dealers who want to remain independent to become even more competitive.
  • Fight off recent industry trends, such as retailer consolidation, utility deregulation, manufacturers acquiring distribution, government legislation and national retail programs (e.g., Sears, Home Depot).
  • Win more business with Liberties programs that provide financing, promotion, advertising, and other solutions for your success.

Financial support for you and your customers
With Coleman® Heating and Air Conditioning, you can offer air-conditioning, heating, ventilation, and indoor air quality products that meet the demands of today's households:
  • Retail Credit program helps you close more sales, boost your profit margins and build customer loyalty with the flexible financing options.
  • Dealer Floor Planning program helps you carry the additional inventory you need to add more business without increasing your costs.
  • Commercial Leasing program helps you build sales revenue by bundling products together, such as commercial HVAC, installation, extended warranties, service contracts, and more, into one low, affordable monthly payment.

Sales and marketing support for healthy, independent growth
Bring all the benefits of national brand advertising and marketing to your local market with our exclusive Co-Marketing program. Build on the outstanding equity of the Coleman® name, improve your dealer image, and boost sales with professionally produced materials.

Coleman® extranet

You get the advantage of outstanding web-based support via the Coleman® extranet. Click on the industry's most complete, most dynamic online technical, business, and advertising resources.

Choose from a full range of customizable advertising and promotional programs to help ensure your success, including:
  • Marketing Action Center – An extensive online collection of marketing materials spanning a range of topics designed for maximum impact and visibility. You’ll find everything from customized ads and direct mail to door hangers, images and public relations templates.
  • Dealer Web Site - Build your own personal, fully-customized dealer Web site without having to hire a high-priced Web service
  • Yellow Pages Advertising - Put your business within easy reach of customer phone calls
  • Seasonal Promotions - Help you move products earlier than normal
  • Dealer Locator - Make it easy for your customers to find you

In Home Selling Tool makes “upselling” easy
Your laptop makes a great sales pitch
Now you can put on a show that really catches your customer’s attention—with the Coleman® “In Home Selling Tool.” Just click to run an interactive program that shows your customer how equipment upgrades can improve their comfort and lower their operating costs.

Close deals by opening minds
Studies show that an educated homeowner is more likely to purchase a higher-end system and accessories. Through our educational questionnaire, homeowners can view short movies on various HVAC issues, providing answers on topics that interest them—and letting them know that you have the solution.

Answer questions, change attitudes
By using the In Home Selling Tool, you’ll find customers want to talk about what they just saw—which makes it easy for you to turn the conversation into a sales transaction!

Learn more about the Coleman® In Home Selling Tool (354 KB PDF).
In Home Selling Tool

So what are you waiting for? Open more doors to making more money!