MILWAUKEE – (Sept. 1, 2010) – Changes to the In Home Selling Tool equip Coleman® HVAC dealers to provide homeowners with a better estimate of the savings associated with the purchase of a new Coleman air conditioner, heat pump and/or furnace.
Introduced to Coleman HVAC dealers in 2008, the In Home Selling Tool is a professional, interactive program designed to help dealers prescribe solutions to best fit the comfort needs of their customers. In addition to an interactive questionnaire that runs from a dealer’s laptop and examines information about the house, the existing heating, ventilation and air-conditioning (HVAC) system and homeowner needs, the tool includes a calculator that estimates the savings associated with a particular piece of equipment.
According to Natalie DeRousse, sales and UST training manager, Johnson Controls, revisions to the In Home Selling Tool include updates to the savings calculator. “In the past, the energy savings calculator relied on static, national utility rates that were published in 2001,” she explained. “The upgraded In Home Selling Tool gives dealers the ability to enter current electric and natural gas utility rates for the region in which a customer’s home is located. The result is a more accurate estimate of savings, tailored to the region where the homeowner lives.”
Changes to the In Home Selling Tool also include updated product information and the addition of two new videos – one that examines the federal tax credit that expires Dec. 31, 2010, and a second that focuses on hybrid systems. These additions join a group of short videos designed to provide homeowners with information about the benefits of a specific home comfort topic, using clear language that is easy for a homeowner to understand.
“Dealers who make use of the questions, videos and savings calculator have the opportunity to more actively engage homeowners in the purchase process,” said Mary Mocarski, Coleman HVAC brand manager for Johnson Controls. “Homeowners who take the time to complete the questionnaire, view the videos and discuss the results of the savings calculator will gain a sense of ownership in the purchase process and end up with a home comfort system that best meets their needs.”
Results of the homeowner questionnaire are presented in a graphic report to help dealers customize their sales presentations and close the sale. The questionnaire also adds credibility to dealers and positions them as a valuable resource to homeowners.
“At the same time,” added Mocarski, “the In Home Selling Tool reinforces our commitment to supporting independent dealers by providing them with the tools they need to be successful.”
For more information about the Coleman HVAC In Home Selling Tool, visit http://www.colemanhvacdealer.com/files/Coleman_IHST.pdf.
HVAC products from Johnson Controls, marketed under the well-known Coleman® brand, include highly reliable residential central air-conditioners, heat pumps, furnaces and accessories and light-commercial, packaged heating and cooling systems marketed through a network of distributors and delivered to home- and building-owners through independent Coleman heating and air conditioning dealers. For more information about Coleman HVAC systems, visit www.colemanhvacdealer.com or call 877-926-5362.
About Johnson Controls
Johnson Controls is a global diversified technology and industrial leader serving customers in over 150 countries. Our 130,000 employees create quality products, services and solutions to optimize energy and operational efficiencies of buildings; lead-acid automotive batteries and advanced batteries for hybrid and electric vehicles; and interior systems for automobiles. Our commitment to sustainability dates back to our roots in 1885, with the invention of the first electric room thermostat. Through our growth strategies and by increasing market share we are committed to delivering value to shareholders and making our customers successful. For more information about Johnson Controls, visit www.johnsoncontrols.com.
About Coleman
As an international leader in the innovation and marketing of outdoor products, The Coleman Company, Inc. helps people have fun and make memories by providing the gear integral to their favorite outdoor experiences. The company’s products include its legendary lanterns and stoves, as well as coolers, tents, sleeping bags, airbeds, backpacks, furniture, and grills under the Coleman® brand. Additionally, the company provides flotation devices, towables, rainwear, waders, hunting and fishing gear as well as safety and survival equipment under its Stearns®, Sevylor®, Sospenders®, Hodgman®, Mad Dog Gear®, and Helium® brands. Founded in 1900 and based in Wichita, Kan., Coleman is a wholly owned subsidiary of Jarden Corporation and can be found online at COLEMAN.com.
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Please Direct Reader Inquiries to:
Mary Mocarski
Coleman HVAC Brand Manager
Johnson Controls – Unitary Products
507 E. Michigan
Milwaukee, WI 53202
Photo Caption:
Changes to the In Home Selling Tool, including upgrades to the savings calculator, equip Coleman® HVAC dealers to provide homeowners with a better estimate of the savings associated with the purchase of a new Coleman air conditioner, heat pump and/or furnace.