Essential marketing tools... at your fingertips!

The MAC takes the hassle out of creating and managing marketing materials. In fact, you can conduct an entire campaign from direct mail to television advertising with a few mouse clicks. As a result, you can respond to changing business opportunities fast. For example:

• Not reaching your monthly sales quota? Send out a direct mailer to get the phone ringing.
• Participating in a community event? Use public relations to promote the occasion.
• Need to boost your market presence? Create a campaign using television, radio and newspapers.
• Want to demonstrate that you deliver 100% customer satisfaction? Join the Certified Comfort Expert™ (CCE) program.

Certified Comfort Expert™

Designed for dealers who qualify for premium-level business support, the Coleman® HVAC Certified Comfort Expert™ (CCE) program sets you apart from your competition with extra business-building resources to back your commitment to deliver 100% customer satisfaction. CCE dealers get access to specific MAC resources, including CCE logos and literature to help promote their unique status and value to the homeowner.

Direct Mail

It's easy to reach customers by mail with the MAC. You can either use your mailing list or one provided by the MAC. Direct mail lets you target exactly the group of customers you want—by neighborhood, ZIP code, by income—giving you more bang for your buck. Plus, direct mail is measurable. By counting the inquiries received or the coupons redeemed, you’ll see what's working and make adjustments to future mailings as needed—for example, doing a mailing about tax credits or adding a coupon.

Door Hangers

Door hangers can stretch your advertising dollars by announcing your promotions or informing everyone in your area that you're a reliable source for HVAC sales and service. They help you reach existing homeowners right where they live or add new homeowners who moved into your area. This simple selling method is a cost-effective way to increase phone calls and consumer traffic.

Literature

Create sales guides for both light commercial and residential products: just choose the products you want to promote, select the features and benefits that most appeal to your customers, then add your company information to personalize your sales pitch. Finally, download the file ready for printing.

Logos and Photography

Anytime you need a product photo or a logo, the MAC delivers the graphic file you need in just a couple of clicks. Images are available in all the major formats needed by graphic designers and desktop publishing programs—EPS, PDF, TIFF and JPEG.

Newspaper Ads

Local and regional newspapers are effective ways to reach customers. That's why the MAC gives you a lot of options for editing content, adding information (like "tax credits") and promotional offers (like "cash back"). Plus, color, black-and-white, and multiple-size formats offer the flexibility you need for your selected publication.

Public Relations

MAC Public Relations are a powerful resource you can use to reach homeowners seeking outstanding heating, ventilation and air-conditioning (HVAC) expertise. You can download prepared publicity releases on interesting topics that include: Air Conditioner Tune Up, Improving Indoor Air Quality, Preparing for Winter, Reducing Energy Costs and How to Select an HVAC Contractor.

Radio and Television Spots

Expanding your business requires increasing your exposure to a wider audience. That's where radio and television advertising comes in. The MAC offers broadcast-ready television spots that you can customize with your unique message to run in the most effective timeslots. For radio, select, download and edit scripts that your local stations can use to create effective on-air spots.