Get training relevant to the real world with curriculum developed by industry experts. The BTU curriculum (PDF - 733 KB) is specially designed to improve your:

• Cash flow
• Pricing for margins
• Service department sales and profitability
• Sales closing rate

Choose subjects on sales management, pricing, accounting and other practical classes taught by contractors for contractors. Classes are designed to fit tight schedules: Choose one-day BTU classes, three-day BTU Dealer Boot Camp or Net.Prophet™ online training.

Convenient ProficienTECH online technical training modules are a convenient way to move ahead at your own pace. This industry-leading educational tool offers you truly interactive presentations including detailed animations and quizzes.

ProficienTECH online technical training can help you:

• Reduce callbacks
• Increase technician confidence
• Earn positive referrals for your business
• Reduce support costs
• Improve technician retention
• Increase technician accuracy and proficiency

Video and technical instruction features of ProficienTECH software for Windows are always available 24/7.

Our powerful Sales Promotion Incentive Fund (SPIFF) program boosts your profits with pure cash rewards for up-selling customers to high-end products.

Build credit toward a deferred income benefit that supplements your retirement income every time you purchase a qualified branded piece of equipment or part.

You can sell more when you have more financial options. We cover all your financing needs—residential, commercial and credit card.

Here's the most comprehensive online business resource, including real-time help and an extensive knowledgebase covering sales, service, administration and more. Net.Prophet™ online training modules, which include residential and commercial products and plumbing, are available online 24/7.

Take advantage of our discounts on Sprint Nextel handsets and wireless data connection cards, including 19% discount on Sprint Nextel national rate plans and 20% accessory discounts.

Yellow Pages attract millions of ready-to-buy consumers looking for HVAC contractors and services. It gives you the opportunity to attract customers 24 hours a day, 7 days a week, 365 days a year!

When consumers type in their ZIP code to look up a dealer in our dealer locator, your name will be shown with all the available dealers within the selected radius (CCE dealers are placed at top of list).

Customize your own dealer website complete with logos, product images and promotional offers using email forms that automatically send sales leads to your inbox.

Today, over 80% of consumers search online to find local products and services. Our Search Engine Marketing program lets you promote yourself with popular search engines so local consumers can find you—ultimately driving more phone calls and new customers to your business.
Multiply your marketing dollars through Co-Marketing, a powerful program that contributes cash from us, the manufacturer, along with your participating distributor to boost your own funds.

Boost your pre-season and seasonal sales with promotions designed to get consumers buying from you, thanks to cash-back incentives or an extended warranty offer.

Create your unique marketing program with the Marketing Action Center, the easy-to-use online tool for customizing your marketing materials. You’ll find everything is right at your fingertips, including ads, direct mail, door hangers, plus images and public relations templates.

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This eBusiness tool makes it easy to customize your pricing with all the extras—including labor and overhead—so nothing is forgotten.

Studies show that an educated homeowner is more likely to purchase a higher-end system and accessories. Now it's easy to sell enhancements with this interactive selling tool that educates customers with engaging movies. Homeowners answer a simple questionnaire on various HVAC subjects that interest them, including:

• Indoor air quality
• Energy efficiency
• Temperature control
• Humidity control

Then your customers can see an animation that shows how equipment upgrades can improve their comfort and lower energy costs. It's a great way for you to start conversations that turn into sales transactions!

This program automatically mails a thank you letter and an extended warranty offer letter with your name and company address—a great way to show your appreciation and sell extended warranties.

For other benefits, dealers should see their local Coleman^® HVAC distributor for details.